Brand
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(Redirected from Brands)
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For other uses, see Brand (disambiguation).
Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organisation?s most valuable assets.
